es logo
 
Oracle Bets $150M on Unbreakable Linux

 


Oracle Corp. plans to spend some $150 million this year on a new initiative designed to greatly increase the number of applications available to customers on the Unbreakable Linux platform.

This latest initiative follows the announcement last June of the Unbreakable Linux campaign, in which the Redwood Shores, Calif., company committed to deliver an enterprise operating environment by providing all of its products on Linux and giving full front-line technical support.

Oracle on Wednesday will announce the new initiative, aimed at Independent Software Vendors (ISVs), which will see Oracle provide technical and financial incentives for the development, marketing and sale of ISV applications on Unbreakable Linux.

The incentives, which Oracle plans to continue well into the future, include an online marketing "campaign developer" that will allow ISVs to create print advertising and e-mail campaigns that they can run using the Unbreakable Linux brand name.

Full Article:
eWeek