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May 18, 2003
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Intuit Will Discontinue Product Activation
Intuit said Wednesday that it has dropped product activation and digital-rights-management software from almost all future products, including paid copies of TurboTax, in response to a backlash from its customers.
Adding digital-rights-management software to the company's tax preparation neither paid off financially in attracting new customers, nor in consumer satisfaction, Intuit spokesman Scott Gulbransen said.
"We're dropping (DRM) in all prepaid products-that means any copy you purchase at a retail store or direct from us," the spokesman said, referring to sales over the Internet from Intuit's web site.
"That means no Macrovision DRM software, no DRM software from anyone," Gulbransen said.
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